Carter Developments - Summerhill

Carter properties needed a way to attract an anchor fortune 500 company to their new Summerhill development in Atlanta. Our job was to bring their message to life in an animated, visual form, asking the viewer, “what if?…”

With a fast deadline, a pure cell animated approach was not practical. Using a combination of cell/2D and 3D animation with a line-based render and some custom filters, we were able to create a dynamic moving environment which maintained a hand-drawn personality.