Carter Developments Summerhill

ANIMATION CONCEPT DESIGN

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Overview

Carter properties needed a way to attract an anchor fortune 500 company to their new Summerhill development in Atlanta. Our job was to bring their message to life in an animated, visual form, asking the viewer, “what if?…”


Flight Plan

With a fast deadline, a pure cell animated approach was not practical. Using a combination of cell/2D and 3D animation with a line-based render and some custom filters, we were able to create a dynamic moving environment which maintained a hand-drawn personality.


Credits

Year: 2017

Production Company: Elevation
Creative Direction: Stephen Cocks
Executive Producer: Stephanie Carson
Producer: Alina Klopach
Animation Direction: David Hendrix
Design & Animation: Sean Kiley, Kito Kondowe 
Additional animation: Justin Burks, John Waddington 

Client: Carter Developments
Marketing Manager: Burgoyne Fite
Senior Vice President: David Nelson

 

WORK