CBS Sports HQ

We partnered with CBS Interactive to develop a comprehensive graphics package for the launch of their all-new, 24/7 sports network, CBS Sports HQ.

Our artists designed a data-centric, visual system that maintained CBS Sports’ identity while giving Sports HQ a personality of its own. The result is a versatile graphics system for displaying their in-depth analyses that goes beyond the headlines.

The challenge of a brand development like this is to make sure the package works from a mobile device all the way up to a nine foot wide on-set monitor... not an easy task with all the in-depth stat information that comes with sports content.

This is where it’s important to do a tremendous amount of pre-planning and design development in the early stages, to ensure that the design holds up on any screen at any size. To accomplish this, we created a visual grid system as a set of guidelines that worked across all of their live content, as well as their set monitors.

Offering this solution ensures a consistent structure that can be built upon even as designs/aesthetics change within the brand.