CBS All Access
The Twilight Zone
Reboot

PITCH BRANDING DESIGN

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Overview

59 years after the premiere of the original series, THE TWILIGHT ZONE returns as a new original series on CBS All Access. The 2019 reboot of the legendary series is produced by CBS Television Studios in association with Jordan Peele’s Monkeypaw Productions and Simon Kinberg’s Genre Films. Jordan Peele will host and narrate the new iteration, a role made famous by creator, Rod Serling. The original series used socially conscious storytelling to explore the human condition and culture of the times. It is an incredible opportunity to introduce today’s audiences to a modern reimagining of this iconic series.

The creative brief asked for logo designs, animation ideas, and mood boards to help jump start the brainstorming process for the Internal team.


Flight Plan

How do you pay homage to the classic feeling of this legendary show, and still manage to bring something fresh and new? Take a look at our process below!


 

Credits

Year: 2018

Pitch by Elevation
Creative Direction: Stephen Cocks
Executive Producer: Stephanie Carson
Designers: Kito Kondowe, Dianne Frisbee, David Hendrix, Justin Burks

Client: CBS All Access
VP of Design, CBS Marketing and Advertising: Matt Hernandez
Creative Director CBS Design & Animation: Chris Kneller
Manager of CBS Design & Animation: Charlie Reif

 

WORK