CNN - Impact Your World

With this animated piece, our goal was to create awareness around CNN's Impact Your World. The mission of this initiative is to encourage people to give proactively, promote the ‘feel good’ stories that are produced by the Impact team, while also shining a spotlight on more serious issues.

We wanted to develop a piece that went beyond kinetic type with supporting iconography and illustration. Using a combination of After Effects and Illustrator, we broke down the script into sections, creating the foundation for each scene, while developing ways to transition from one to another. The piece was built with social media use in mind to help promote the online footprint of the mission. We were sure to build the content so it could be easily updated and delivered in a 1x1 format.

Additionally, we chose to use as much visual language as possible so when the video played without audio, the message would still some across.