Escape Network Refresh

ANIMATION DESIGN BRANDING

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Overview

Originally branded by Elevation in 2014, Elevation refreshed the network to match the new direction of programming. With true crime and federal agency case files, the network needed a grittier, more organic approach to the brand. Strong, high contrast imagery with a sense of mystery. The key to the brand is the Escape logo, treated in 3D and 2D, integrated into live action and informational graphics.


Flight Plan

To meet the full scope of deliverables needed for the brand, we chose to use a combination of live action shots with stock footage. Anything micro/small environment was captured using strong directional light and high quality lenses. Any macro shots or environments where sourced through stock licensing. This process allowed for a lot more graphic exploration and development of the logo in both 2D and 3D. Finally, part of a successful branding project is creating a toolkit system that is easy to use, flexible and has anticipated future growth and evolving network needs. We were sure to make the final kits friendly and expandable, with a thorough styleguide to build upon.


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Escape_Backgrounds.jpg
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Credits

Year: 2019

Production Company: Elevation
Creative Direction: Stephen Cocks, David Hendrix,
Executive Producer: Stephanie Carson
Art Direction: David Hendrix
Animation Direction: David Hendrix
Design & Animation: Sean Kiley, Kito Kondowe

Client: E.W. Scripps / Katz Networks
President & CEO: Jonathan Katz
SVP Creative Services: Bryan Slonaker
Art Director: Kelly Turner

Music: "How Could This Be Wrong" (Featuring Tula) by The Glitch Mob

 

WORK