ABC - Google Pixel

Our friends at ABC approached us for a series of spots featuring the new Google Pixel 4 phone in conjunction with various ABC shows. The spots aired in perfect timing with the last scene of a show before a commercial break, tying it into the content. The goal was an integrated experience for the viewers.

We also created evergreen versions, which could air at any time for continued programming use.

We were given a script, VO, and the Google UI elements, but no visual background assets from the shows we were featuring. We had to research the shows and re-create the settings using various stock elements, 3D, and compositing.

To give the scenes some extra life, we gave each spot a layer of heavy sound design and also added a few “motion” detail touches. These elements varied from an added candle with a flickering flame, atmospherics, such as bathroom steam or dust particles, a person walking in the background, etc.

Single Parents - Babysitting

Set Reference

Single Parents Set Reference - Google Pixel ABC Promo
Single Parents Set Reference - Google Pixel ABC Promo
Single Parents Set Reference - Google Pixel ABC Promo
Building a Virtual Set for ABC Google Pixel Promo - Behind the Scenes Timelapse

Single Parents - Weekend Outfit

Stumptown - Air Supply

Set Reference

Stumptown Set Reference - ABC Google Pixel Brand Promo
Stumptown Set Reference - ABC Google Pixel Brand Promo

Stumptown - Car Keys

Stumptown - Oil Change

How to Get Away With Murder - Confessions of a Law Student

How to Get Away With Murder - Get To Court

OK, Google, let’s wrap this up.

 We live for clients like ABC and had such a blast working on these spots! Creative challenges like this get us out of bed in the morning, but appreciative clients, keep our passions fueled.

“A huge THANK YOU for pulling off the impossible with these spots. When I initially called you guys, I was operating under the notion that there was no way this was could be done. Yet, here we are with completed spots that look fantastic. We are all in awe.”

-Chris Powers | Executive Creative Director, ABC / The Walt Disney Company

Credits

Client: ABC / The Walt Disney Company
Vice President & Creative Director, Branded Content: Jeffrey Weinstock
Executive Creative Director: Chris Powers
Writer/Producer, Branded Content: Neil Sadhu

Executive Creative Direction: Stephen Cocks
Creative Direction: David Hendrix
Executive Producer: Stephanie Carson
Producer: Alina Klopach
Designers: Sean Kiley, David Hendrix, Stephen Cocks, Kito Kondowe, Brian Davis
Sound Design: Josh Money