NECN - Brand Refresh

Inspired by the work we did for a Cooking Channel rebrand, NBC asked us to help them develop and advance the look & feel of NECN (New England Cable News), a 24-hour regional television network. Deliverables included: Morning & Evening Open, Generic Opens – Breaking News & Weather, Franchise Opens, Bumps, Transitions, First Alert Weather mini-open and Station IDs.

With only about a month and a half to do this, we began by examining a look started by Arthouse, the "NBC owned stations graphics hub" located in Dallas, borrowing their notes on tone and color. Creating the final look meant not only designing and animating, but making photography suggestions (as they will be updated regularly) and toolkitting the new look for easy, daily use.

Grid / Structure

Six columns for the six feathers in the NBC Peacock.
Looking at dividing the screen into a working grid that is flexible enough to keep all elements consistent and in their space. Is the NBC Peacock something to feature?

Colors

What are the appropriate colors for the various segments? How do we differentiate without making the palette too wide in scope? Are solids or gradients more successful?

Typography

What should be hierarchy between logos/brand and segment titles? Is a lowercase, friendly and welcoming lettering more on brand?

Design

Photography

What side of New England are we trying to showcase? Seasonal looks.

Completing this graphics package helped advance the look and feel of NECN’s on-air elements, even in that chilly New England temperature!