Hi, Daily Brief Reader!

We’re so glad you found us! We wanted to welcome you to our site (and to us) personally. We’re not here to just plop you on a homepage and hope for the best. We’re here to engage and inspire! 

Were you curious about the details of our banner ad? If you were, you’re our kind of people! We’re curious thinkers too. We put a lot of thought into everything we create, so to prove it, we thought we’d break down our ad to give you some insight into our process. 

As you learn more about us, you may come to know our trademarked phrase “Outdare Gravity”. It’s both an internal mantra and an outward promise to always jump higher, reach further and keep climbing. We call the feeling “exhilaration over exhaustion”. To us, it was important for the ads to lead your eyes upwards (of course), but what about the numbers on the bottom left?….

Branding is an ever-evolving study of a company’s core, its purpose, and personality. Our ad was our own study of ourselves. We titled this exploration “Ascend”, and the numbers have meaning!

22 (the year) 

S = Study

07= because in numerology it is a combination of (3) creativity and (4) practicality, and symbolizes The Seeker, which has significance for its spirituality and sense of curiosity.

Want to learn more about common archetypes in brands? Good news, we have an article for that!

We’re grateful for your visit, and hope you enjoy our content and way of thinking!