Centric - Queen Boss

We were thrilled to create a full show package for Centric’s show Queen Boss, “a new business competition-reality series striving to find the best and brightest Black female entrepreneurs in New York City.”

Deliverables included an Open, Bumpers, Lower Thirds, Transitions, Competition Title Cards, a Bug and a Map toolkit.

Our team’s goal was to define a branded look that reflects the Centric personality, while enforcing a sensation of self-will, power and determination. The biggest challenge was to find photography that reflected various potential businesses, as well as women who appeared “in charge” but also youthful and aspirational. We knew we wanted it to be bright, bold, fearless and to showcase New York as a character.