Centric’s Queen Boss

ANIMATION CONCEPT EDIT LOGO DESIGN

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Overview

To create a full show package for Centric’s show Queen Boss, “a new business competition-reality series striving to find the best and brightest Black female entrepreneurs in New York City.”

Deliverables included an Open, Bumpers, Lower Thirds, Transitions, Competition Title Cards, a Bug and a Map toolkit.


Flight Plan

Define a branded look that reflects the Centric personality, while enforcing a sensation of self-will, power and determination. The biggest challenge was to find photography that reflected various potential businesses, as well as women who appeared “in charge” but also youthful and aspirational. We knew we wanted it to be bright, bold, fearless and to showcase New York as a character.


Credits

Year: 2017

Production Company: Elevation
Creative Direction: Stephen Cocks, David Hendrix
Executive Producer: Stephanie Carson
Art Direction: David Hendrix
Design & Animation: David Hendrix

Client: Ora Media, LLC
Executive Producer, BET Queen Boss: Blake Levin

 

WORK