TBS Little Caesars

ANIMATION DESIGN ILLUSTRATION

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Overview

To create a :20 spot for TBS promoting Little Caesars. 


Flight Plan

TBS wanted the piece to reflect its mixed media aesthetic, a mix of 2D illustrations and photo real elements. Because we only had a few weeks to complete the piece, we started with the character design to determine a look that could be quickly animated with added lipflap once we received the final VO. After testing a few styles for the environment, we landed on a New York City loft look with photo assets for furnishings.


Style 01
2D mixed media with photo cutout and illustrated elements

 
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Style 02
2D cel animation with textured linework and simple shadows

 
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Style 03
3D characters with 2D animated face

 
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Credits

Year: 2019

Production Company: Elevation
Creative Direction: Stephen Cocks, David Hendrix
Executive Producer: Stephanie Carson
Animation Direction: David Hendrix
Design & Animation: Sean Kiley, Kito Kondowe

Client: TBS
Supervising Producer, TBS/TNT: Karen Hutchison

 

WORK