TBS - Little Caesars

For this :20 spot promoting Little Caesars, TBS wanted the piece to reflect its mixed media aesthetic, a mix of 2D illustrations and photo real elements.

Because we only had a few weeks to complete the piece, we started with the character design to determine a look that could be quickly animated with added lipflap once we received the final VO. After testing a few styles for the environment, we landed on a New York City loft look with photo assets for furnishings.

Pizza Pizza. Style Style.

Style 01
2D mixed media with photo cutout and illustrated elements

Style 02
2D cel animation with textured line work and simple shadows

Style 03
3D characters with 2D animated face