Tonka Tiny Takes

ANIMATION STOP MOTION WRITING

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Overview

To create an online campaign for Tonka Tinys vehicles and sets…. And when they say “tiny,” they mean really, really tiny! 


Flight Plan

We sold Funrise on doing a stop motion campaign to allow us to give the vehicles some personality and life. Because these were intended to work as kid-entertainment pieces, we put on our “dad joke” hats and wrote pages and pages of potential jokes. We really wanted to evoke the feeling that these could be scenes played out by kids. Helium voices seemed to be the most obvious choice for characters that make a quarter look big. 

The production was a multi day stop motion shoot, using macro lens photography and a MILO motion control rig. Each storyline was shot in sequences with as much “in-camera” work as possible. Following editorial and some roto/composite clean up, we had a fun set of “Tiny Takes.”


MORE IN THE SERIES

 

EXPLORE THE PROCESS

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Credits

Year: 2018

Production Company: Elevation
Creative Direction: Stephen Cocks
Executive Producer: Stephanie Carson
Production Direction: Stephen Cocks
Stop Motion: Nathan Lee
Milo motion control and DP: Nigel Rowe
Animation Direction: David Hendrix
Design & Animation: Sean Kiley, Kito Kondowe
Sound Design: Andrew Scott
Prop Master: Alina Klopach
Writer: James Grosch

Client: Funrise under license from Hasbro
Manager, Global Brand Marketing, Funrise: Jenna Vining
Senior Vice President, Global Brand Marketing, Funrise: Randy Shoemaker


 

WORK